When it comes to reaching out to your target audience and converting them into clients or customers, half the battle is making yourself stand out in an often over-crowded marketplace. If there’s demand for a solution to a problem, it’s unlikely that you’re the first person to have thought of it. This means that, although there might be a high demand for your product or service in a particular sector, it’s likely that there will also be lots of other companies out there offering the same service, with varying quality and price.
The key to your success is to highlight your USPs and convey to your customers exactly why they should choose your service over your competitors’. So, how exactly do you differentiate yourself in a crowded marketplace?
One way to differentiate yourself that you might not have considered, is through animation. Animation is a great tool for helping you to stand out from your competitors and leave a lasting impression on your audience. An engaging, carefully crafted animation will allow you to show your personality, your ethics, your approach, and your values. This is crucial as, showing this side of your company not only allows you to reach out to potential new customers, but it also has the potential to instill brand loyalty in your existing customers.
You can also use the animation to offer free advice and guidance for your customers. As well as positioning your business as an expert and trusted voice within the industry, it will also add a substantial amount of value to your offering and encourage customers to buy from you when they require your service, rather than turning to one of your competitors.
Devine Plumbing Services approached us for help with an animation that would make their business stand out in a busy and hectic marketplace.
The company is positioned within a competitive market and it’s fair to say that there are a few Cowboys to be found within the sector. The brand decided to use national Gas Safety Week in order to generate awareness about Gas Safe engineers and help customers to avoid less-than-reputable companies.
Within the animation, we offered clients and potential clients advice about the importance of having a regular boiler service, whilst also providing guidance on how to avoid a being taken in by a cowboy. The strategy was not to sell, but to be seen as helpful experts who are aware of current trends. This approach allowed the client to attract a new kind of clientele who were not price driven.