Today is mental health awareness day. Counting down 6 great animations.
Do you have a burning desire to express your creative side? Make something you will be proud of? You would if you had the time, and your job isn't too creative?
It is exciting times here, as I have decided I want to grow my business. Through recruiting slowly, with retention strategies.
It is exciting times here, as I have decided I want to grow my business. One way in which I am going to do that is through recruiting some new talent with different skill sets from mine. My first employee will be an illustrator.
I am growing slowly and recruiting slowly; to ensure both my first employee and me are the right fit for each other. Although it feels like a big step, I am happy in the knowledge that the role will grow over a long-term strategy, alongside business growth, and only a particular type of person will enjoy this. Having the right culture fit is important to me, with some talent that I can nurture and mould into a superstar.
Freelancer to business woman
The freelancer life can give so much freedom, yet be lonely, for a long time I have enjoyed no commute and the freedom of cooking fresh for lunch, rather than grotty sandwiches or the same meal deal each day from the local shop. But now on the flip side, I am looking forward to bouncing ideas around and discussions on the possibilities for each project, as we build up trust, respect and responsibility together. The very exciting thing is that I charge for my time, and suddenly now I have pretty much double the time available; so the risk doesn’t seem so scary!
The role will slowly but surely develop from an internship, to a part time role, to a full time role. This means that at each stage, both parties are able to assess what is right for them, as it will consist of many first times for both!
I have received some criticism for offering an internship, which of course was horrible to receive, but was from a very negative person. But I hope I am demonstrating here a strategy for sustainable, longevity and steady growth, fair for both parties. I regularly receive enquiries for students looking for work experience almost as often as I do from companies looking for animation, so now I’m able to turn it into a realistic opportunity for both of us.
I would be interested in hearing other small business’ strategies for growth and recruitment.
I am also aware that there may be bigger opportunities out there, so I’m looking to retain the right candidate. I’m going to offer a perk program, as well as personal development coaching.
It’s exciting times here at KEA, and I would enjoy hearing about your own strategies for staff retention too.
2d Digital Animation
Animation created using illustrator and after effects, drawn in the computer, and manipulated in the animation software.
Adobe animation and editing software I regularly use to create great effects.
Manipulating designs of graphics or characters so that they are brought to life in a video form.
Once the digital designs are done, a movie is created of the still designs timed to a recording of the voice over. Both parties can see how the animation is shaping up before animating starts.
The character is driving the narrative of the animation.
Concept in the Proposal
The thoughts and ideas on the goals the animated video will achieve, and how it will achieve them.
Marketing materials to share online, including graphics, information, articles as well as video. The content is how the message is presented within the media used.
The connection between your content and the viewers watching your video, for example: emotionally, visually, logically. Only with engagement will visitors react and share your video, click your links, or contact you.
An animation designed to explain a business service, or other process, with some key messages or learning points.
A short, animated clip that will auto play on social media platforms immediately grabbing the viewers attention.
Hand Drawn Animation
Animation drawn in the computer, but drawn frame by frame in traditional style as if drawn by hand.
Adobe software used to digitally draw up designs of characters and backgrounds.
Library stock music that you can use for your animation, which is budget friendly, but many other businesses could use the same music.
Animation made up of moving graphics, rather than character based.
A proposal of my recommendations for your video animation. The proposal will include a breakdown of costs, time scales, and what you will receive.
The written script will include all the key information in context to be read as a voice over for the video.
Sharing your video content on various social media platforms such as Twitter, Instagram, and Facebook, as part of the marketing promotion.
Once the script is written, sketches of the visuals are drawn up to match the script, so all parties can see how the story is shaping up and progressing.
Putting your video on the Internet so it can be seen.
Unique Selling Point, sometimes known as a Unique Sales Proposition. A clear and concise way of presenting a unique feature or benefit that you can offer your customers.
Any visual recording from a marketing animation to a live action movie.
A place to upload videos online, such as you tube, Vimeo or wistia.
Using video as a marketing tool as all or part of a marketing strategy.
Designs appearing to be drawn on screen by hand, as developed by RSA animate, works best for educational projects.
Speak to us about video animation on the details below.
Animation is going to be the solution to all my problems
#Animation will give you a great return on investment as part of your marketing strategy. The results are consistent and measurable. Video animations works best as part of a sales process or funnel, and should be created to play a specific role, for example: attract new prospects, communicate a key message to potential customers, or motivate prospects to take an action.
To find out how video animation will improve your sales process contact us via the details at the bottom of this page.
Video animation is expensive and it takes too long to create
#Video animation is an investment that has great value in terms of its shelf life, the large numbers that can watch your video, and how it can grow your business. It takes around 6 to 8 weeks from the initial concept, but remember this is a unique animation just for you, not an off-the-shelf product. Our animation specialists have taken years to develop their expertise, they are true professionals, and this is reflected in the cost. Animation will save you time and money, and bring in new business. Think of it as an investment that will pay for itself many times over.
It’s too childish for my company
Animation was great when we were kids growing up. It grabbed our attention and kept our interest. Modern video animation can now use those same techniques while the content reflects the image you want for your business. Animations can be fun, friendly, or serious. They can show people their dreams, solutions to problems, actions to avoid, and what action to take in any type of situation. In fact, tackling some adult issues can be easier using animation rather than written words or real actors.
Let us match your #brand with animation that communicates who you are and what you do.
A short video is about 5 minutes long
A long, animated video is about 3 minutes, and the perfect length is around 60 seconds. Any type of media can only keep a viewer’s attention for a short time. We use short snappy, key messages to keep the audience engaged.
We now offer 60 second videos that comprise of four 20 second parts, which can also be promoted as part of your strategy, so you get twice as much content for your money. We also have a package of five 20 second animations, so you can really have short sharp impact.
Audio isn’t that important
Audio is an important part of the storytelling. It sets the tone, creates the mood, and lets the audience know what is coming next. Your brand can be identified by its audio just like a famous film franchise can. Think Intel and McDonalds – you know who they are just from hearing their sonic logo. By combining sound and visuals we create a powerful communication tool.
My brand is important
Yes your brand is important, but not as important as your message. Your brand will be shown just enough for it to be recognised and associated with the animation.
It’s important to go through all the services we provide
What is important is to convey the benefits your services will give the customer, the problems they will solve, and what they will gain. Customers want to know what’s in it for them.
One video can cover everything we do
It’s all about attention time and presenting key benefits. Short animated videos for each service will be more effective than a long video covering everything. People want short messages with simple explanations. They are more likely to watch multiple short videos with key messages, than a long one with too much information, which is why we have our new packages to match this viewing trend.
Our video can target anyone and everyone
The most effective marketing is where the prospect thinks you are talking directly to them. A short animation showing how a customer’s specific problem can be solved is far more effective than one with many scenarios that don’t all connect with the viewer.
For more information on how to effectively use animated video contact us on the details below.
See 4 ways that #Animated #Videos can benefit your business by saving you time, money, and making your investments more effective.
Save Time on the Lead Up to a Sale
Do you have a key #sales message that you want prospects to know, and remember, even before they contact you?
By gently pre-educating prospects, sometimes before you even know that they are prospects, you will be further along the #sales process when you get to speak with them, and closer to closing the sale. You can communicate your key sales message with a short #animation that can be added to your website, or sent via email.
Save Time on Recruitment
#Recruitment is time consuming. You have to search for ways to find the right talent, advertise the position, get people to apply, and that’s all before the assessment and interview process starts.
Turn this time consuming, expensive process on its head and get talented people that meet your criteria to contact you. You can have a #video #animation that’s attention grabbing, interesting, and explains who you are looking for and how they should contact you. Stand out from the crowd and use #animation to attract the talent you need.
Induct New Staff in a Way That They Will Remember
When you #induct new #staff, and present the policies and procedures of your organisation, you can do it in one of two ways.
You can overwhelm them with written or verbal information that they can’t possibly take in all at once. Or, you can have a video animation created that presents information using images, which is far more interesting and easier to absorb than documents and the printed word. Once created you can re-use the same image and make all staff inductions a pleasant experience.
Leverage Your Investments
You’ve invested a lot of time and money in having #Apps, #software, and a #website, but they’re not being used. #Video #animation is one of the best ways to show people where your technology is, how they can access it, and what the benefits are for the users. Leverage your investments by using #animation to walk visitors through your technology and make dealing with you easier than dealing with your competitors.
If you want to talk further about any of the above ways #animated #videos can help your #business, arrange a friendly conversation with us by phone or email on the details below.
When you want to express clear and decisive facts, animated infographics could be the most effective medium to use.
Line only animation could be the best solution for your marketing videos, here’s why.
With whiteboard style animation, with images appearing as if drawn by hand, it often takes time for the drawings to appear. This is fine if you are an organisation such as the Royal Society of Arts, who use animation with drawn images to educate, and to drive social progress. These animations are very professional, and excellent at getting detailed points across to the viewer. The detailed learning points presented are key to the overall message and these longer points make slowly drawn images ideal for the timing of the speaker. The voiceovers are often recorded in lectures and the pace of the animations are in keeping with the timing. I have created many videos in the same style, but it isn’t the best style for all topics.
If shorter, key points such as product or service benefits are what you want to communicate, then other forms of animation could be more effective for your business marketing campaigns.
If your script is fast and pacey, with short messages on features and benefits, you don’t want long gaps while the drawings catch up with the narrative. Modern customers are short of time, if you lose their attention for even a second they will click on to the next option. Other styles of animation can also be more budget friendly as they’re less labour intensive.
I create simple, effective Line Only Animations for clients. The style offers many benefits and can include much more creativity, which allows the animation to be customised to compliment the marketing message.
Often the line draws itself on to the screen, without the need for a hand and pen to be seen frantically scribbling away at ridiculous speeds while trying to keep up with the pace of the message.
Line Only Animation allows other images and creative transitions to be blended into the presentation. This visual variety keeps the viewer’s attention far more effectively than a pure whiteboard video. See these examples of what’s possible with Line Only Animation, and consider how we could create your next marketing campaign:
Have you visited www.somewheremcr.org lately?
To discuss which style of video animation will be most successful for your business, arrange a call Click Here