From Content Marketing tips

Top tips for content marketing with animation

Visual trends to look out for in 2018

Title illustration for 2018 visual trends

Every year new trends come to light; previous trends may stand the test of time while other may wither away after not too long. As seen all across the internet we see many bloggers and designers report on the possible trends for the upcoming year; 2017 we saw new trends emerge or grow within animation: motion graphics, illustration, virtual reality and augmented reality. Overall visual design such as the use of “Colour surge”, minimal design, and the evolution on flat design aka flat design 2.0 also made an appearance this year. Here are just some of the current and upcoming trends that may affect animation over 2018.

 

Dynamic Typography

Typography has always been a huge part of design and has always been a long standing trend that won’t be going anytime soon.

While typography has always been a huge part of web and poster design, animation is now combining with typography to create beautiful, flowing messages as another way to convey the message of the animation. Imagination is the only limitation when it comes to animating typography and with the variety of font and styles, dynamic typography with is a big winner in animation in 2018.

Love Hate:Screen Shot 2018-01-09 at 10.18.04

 

Alphabetic:Screen Shot 2018-01-09 at 10.22.29

 

GIFS

GIFs have blown up in the past couple years, thanks to the popularity with social media platforms such as Facebook and Twitter allowing users to use this medium effortlessly to improve their posts and convey specific emotions and reactions that an emoji might not allow.

Animation is able to take hold of this popular use of GIFs to be more creative in what they are trying to say and is a great way to display humorous, yet simple illustrations.

Boords is coming!: 

Olivia Huynh:

 

Retro

We saw the a retro style in both graphics and animation make a rise during 2017 through both animation and motion graphics, however with the release of the second season of Stranger Things back in October has only aided to sky rocket the popularity of this trend extending its stay through to 2018. Animation gives a refreshing update to the style yet still maintaining that nostalgic feel, and is an effective way to convey a message to an audience.

Yeaaah! Studio Spring 2017 Lookbook:Screen Shot 2018-01-09 at 10.44.00

 

Double

2018 we’ll be seeing double because of these upcoming trends seen all across design and could also be effectively used in illustration and animation.

 

Double exposure: This trend has been around for a few years now it still can amaze an audience when used correctly and has begun to evolve to maintain interest.

 

Double Light: This is an effective way to transform simple, boring graphics into something new and modern. This can be achieved through channel splitting, or using two sources of coloured light.

 

Double Exposure Duotone: This is an example of the evolution of “Double Exposure” spoken about earlier. This is the combination of Double Exposure and Duotone (Which was also quite popular over 2017), this can be achieved by overlapping two images and two colour channels, creating a bold image.

 

 

Glitches

A trend that has taken the digital world by storm, what was once annoying and unwanted is now sought after. A popular use when it comes to horror, it has also started to be used in animation, effectively used in 2D animation where it would seem more likely for a glitch to take place and is something that will be seen in the upcoming year.

An incredible example of this effect taking place in animation would be “I am Here” by Eoin Duffy, he brings a whole new feel to 2D animation with the correct use of glitching to build up a tense atmosphere:

I am Here:

Screen Shot 2018-01-09 at 10.54.16

 

 

Colour transitions/ gradients

A trend that was first seen back in 2016 when Instagram changed its logo to its now colourful gradient, although at first it received mixed opinions nobody would have guess its rise in the coming years.

Now that flat design has begun to bore audiences, they are craving for something new from this trend to continue to grab their attention.

Colourful gradients are one of the simpler, yet effective way to add a fresh coat of paint to minimal, flat design when using bold combinations.

TEDxNingbo Opening:

Screen Shot 2018-01-09 at 10.55.12

A Summary of Terms Used in Video Animation

An example of a GIF, character animation and 2D digital animation

2d Digital Animation

Animation created using illustrator and after effects, drawn in the computer, and manipulated in the animation software.

After effects

Adobe animation and editing software I regularly use to create great effects.

Animation

Manipulating designs of graphics or characters so that they are brought to life in a video form.

Animatic

Once the digital designs are done, a movie is created of the still designs timed to a recording of the voice over. Both parties can see how the animation is shaping up before animating starts.

Character Animation

The character is driving the narrative of the animation.

Concept in the Proposal

The thoughts and ideas on the goals the animated video will achieve, and how it will achieve them.

Content

Marketing materials to share online, including graphics, information, articles as well as video. The content is how the message is presented within the media used.

Engagement

The connection between your content and the viewers watching your video, for example: emotionally, visually, logically. Only with engagement will visitors react and share your video, click your links, or contact you.

Explainer Animation

An animation designed to explain a business service, or other process, with some key messages or learning points.

Gif

A short, animated clip that will auto play on social media platforms immediately grabbing the viewers attention.

Hand Drawn Animation

Animation drawn in the computer, but drawn frame by frame in traditional style as if drawn by hand.

Illustrator

Adobe software used to digitally draw up designs of characters and backgrounds.

Library Music

Library stock music that you can use for your animation, which is budget friendly, but many other businesses could use the same music.

Motion Graphics

Animation made up of moving graphics, rather than character based.

Proposal

A proposal of my recommendations for your video animation. The proposal will include a breakdown of costs, time scales, and what you will receive.

Script

The written script will include all the key information in context to be read as a voice over for the video.

Social Sharing

Sharing your video content on various social media platforms such as Twitter, Instagram, and Facebook, as part of the marketing promotion.

Storyboard

Once the script is written, sketches of the visuals are drawn up to match the script, so all parties can see how the story is shaping up and progressing.

Upload

Putting your video on the Internet so it can be seen.

USP

Unique Selling Point, sometimes known as a Unique Sales Proposition. A clear and concise way of presenting a unique feature or benefit that you can offer your customers.

Video

Any visual recording from a marketing animation to a live action movie.

Video Platform

A place to upload videos online, such as you tube, Vimeo or wistia.

Video Marketing

Using video as a marketing tool as all or part of a marketing strategy.

Whiteboard Animation

Designs appearing to be drawn on screen by hand, as developed by RSA animate, works best for educational projects.
Speak to us about video animation for as part of your next marketing campaign.

Misconceptions and The Truth About Video Animation

solicitors explainer animation video

Animation is going to be the solution to all my problems


#Animation will give you a great return on investment as part of your marketing strategy. The results are consistent and measurable. Video animations works best as part of a sales process or funnel, and should be created to play a specific role, for example: attract new prospects, communicate a key message to potential customers, or motivate prospects to take an action.

 

To find out how video animation will improve your sales process contact us via the details at the bottom of this page.

Video animation is expensive and it takes too long to create


#Video animation is an investment that has great value in terms of its shelf life, the large numbers that can watch your video, and how it can grow your business. It takes around 6 to 8 weeks from the initial concept, but remember this is a unique animation just for you, not an off-the-shelf product. Our animation specialists have taken years to develop their expertise, they are true professionals, and this is reflected in the cost. Animation will save you time and money, and bring in new business. Think of it as an investment that will pay for itself many times over.

It’s too childish for my company


Animation was great when we were kids growing up. It grabbed our attention and kept our interest. Modern video animation can now use those same techniques while the content reflects the image you want for your business. Animations can be fun, friendly, or serious. They can show people their dreams, solutions to problems, actions to avoid, and what action to take in any type of situation. In fact, tackling some adult issues can be easier using animation rather than written words or real actors.

 

Let us match your #brand with animation that communicates who you are and what you do.

brand and sales
mixing the ingredients

A short video is about 5 minutes long


A long, animated video is about 3 minutes, and the perfect length is around 60 seconds. Any type of media can only keep a viewer’s attention for a short time. We use short snappy, key messages to keep the audience engaged.

We now offer 60 second videos that comprise of four 20 second parts, which can also be promoted as part of your strategy, so you get twice as much content for your money. We also have a package of five 20 second animations, so you can really have short sharp impact.

 

Audio isn’t that important


Audio is an important part of the storytelling. It sets the tone, creates the mood, and lets the audience know what is coming next. Your brand can be identified by its audio just like a famous film franchise can. Think Intel and McDonalds – you know who they are just from hearing their sonic logo. By combining sound and visuals we create a powerful communication tool.

My brand is important


Yes your brand is important, but not as important as your message. Your brand will be shown just enough for it to be recognised and associated with the animation.

It’s important to go through all the services we provide


What is important is to convey the benefits your services will give the customer, the problems they will solve, and what they will gain. Customers want to know what’s in it for them.

One video can cover everything we do

 

It’s all about attention time and presenting key benefits. Short animated videos for each service will be more effective than a long video covering everything. People want short messages with simple explanations. They are more likely to watch multiple short videos with key messages, than a long one with too much information, which is why we have our new packages to match this viewing trend.

Our video can target anyone and everyone


The most effective marketing is where the prospect thinks you are talking directly to them. A short animation showing how a customer’s specific problem can be solved is far more effective than one with many scenarios that don’t all connect with the viewer.

 

For more information on how to effectively use animated video contact us on the details below.

 

 

4 Ways Animated Videos Can Save Time, Money, and Benefit Your Business

See 4 ways that #Animated #Videos can benefit your business by saving you time, money, and making your investments more effective.
Save Time on the Lead Up to a Sale

 

Do you have a key #sales message that you want prospects to know, and remember, even before they contact you?

 

By gently pre-educating prospects, sometimes before you even know that they are prospects, you will be further along the #sales process when you get to speak with them, and closer to closing the sale. You can communicate your key sales message with a short #animation that can be added to your website, or sent via email.

 

Save Time on Recruitment
#Recruitment is time consuming. You have to search for ways to find the right talent, advertise the position, get people to apply, and that’s all before the assessment and interview process starts.

 

Turn this time consuming, expensive process on its head and get talented people that meet your criteria to contact you. You can have a #video #animation that’s attention grabbing, interesting, and explains who you are looking for and how they should contact you. Stand out from the crowd and use #animation to attract the talent you need.

Induct New Staff in a Way That They Will Remember
When you #induct new #staff, and present the policies and procedures of your organisation, you can do it in one of two ways.

 

You can overwhelm them with written or verbal information that they can’t possibly take in all at once. Or, you can have a video animation created that presents information using images, which is far more interesting and easier to absorb than documents and the printed word. Once created you can re-use the same image and make all staff inductions a pleasant experience.

 

Leverage Your Investments

 

You’ve invested a lot of time and money in having #Apps, #software, and a #website, but they’re not being used. #Video #animation is one of the best ways to show people where your technology is, how they can access it, and what the benefits are for the users. Leverage your investments by using #animation to walk visitors through your technology and make dealing with you easier than dealing with your competitors.

 

If you want to talk further about any of the above ways #animated #videos can help your #business, arrange a friendly conversation with us by phone or email.

Why Line Only Animation Could be the Best Style for Your Marketing Videos

line only design animation video GIF

Line only animation could be the best solution for your marketing videos, here’s why.

With whiteboard style animation, with images appearing as if drawn by hand, it often takes time for the drawings to appear. This is fine if you are an organisation such as the Royal Society of Arts, who use animation with drawn images to educate, and to drive social progress. These animations are very professional, and excellent at getting detailed points across to the viewer. The detailed learning points presented are key to the overall message and these longer points make slowly drawn images ideal for the timing of the speaker. The voiceovers are often recorded in lectures and the pace of the animations are in keeping with the timing. I have created many videos in the same style, but it isn’t the best style for all topics.

If shorter, key points such as product or service benefits are what you want to communicate, then other forms of animation could be more effective for your business marketing campaigns.

If your script is fast and pacey, with short messages on features and benefits, you don’t want long gaps while the drawings catch up with the narrative. Modern customers are short of time, if you lose their attention for even a second they will click on to the next option. Other styles of animation can also be more budget friendly as they’re less labour intensive.

I create simple, effective Line Only Animations for clients. The style offers many benefits and can include much more creativity, which allows the animation to be customised to compliment the marketing message.

Often the line draws itself on to the screen, without the need for a hand and pen to be seen frantically scribbling away at ridiculous speeds while trying to keep up with the pace of the message.

Line Only Animation allows other images and creative transitions to be blended into the presentation. This visual variety keeps the viewer’s attention far more effectively than a pure whiteboard video. See these examples of what’s possible with Line Only Animation, and consider how we could create your next marketing campaign:

 

Have you visited www.somewheremcr.org lately?

Somewhere Mcr
Somewhere Mcr coming soon!

 

 

To discuss which style of video animation will be most successful for your business, arrange a call Click Here

When to use animation or a talking head?

video animation vs video talking head

Talking head videos are often used when businesses want to talk directly into the camera or complete an interview style video.

A good example is a testimonial video, which can be an effective video tool when it comes to implementing and enhancing your digital marketing strategy.

Video

There are a number advantages that come hand in hand with video Interviews, including the fact that they are a great way to create the impression that you are an expert in your field. You may also want to invest in video marketing to share interview tips and advice that will also help to support your learning points. This method of communication will also allow you to look far more credible as an organisation.

However, many businesses are quickly realising that talking head videos might not be the most effective solution when it comes to video marketing.

This is mainly because it’s often the case that using people in a video results in a short shelf life, as it’s very easy for the video to look dated due to the fact clothes and haircuts are constantly changing.

With this in mind, animation tends to be far more effective when marketing a service, as it’s not a physical product.

Animation

Animations are perfect for demonstrating how your products or services work, without having to take the time to describe it in prose. But that’s not all… an animated typography could still work for a testimonial video as the audio of the customer can be incorporated whilst creating engaging visuals to match their interview. This can work really well if the customer wishes to remain anonymous, or just doesn’t like to be filmed on video. And, of course some people do not come across well on film, so might prefer to be animated!


Talking head shots can also be animated and can help to explain your learning points efficiently and attractively. It’s a modern twist on a classic interview style production. I have trusted partners who I can collaborate with to make this happen.

This is a great example to aspire to. Enjoy, and let’s make one together for your business, get in touch here.

Greater Reading Economic Partnership – Bill’s Khakis from Seth Eckert on Vimeo.