Tagged animation

Emma’s internship Week 1

Illustration of a university graduate after just receiving their certificate, questioning if a job also comes along with it.

What I thought would happen when I graduated and then what did happen.

 

(Written Aug 15th 2017)

You step up onto that stage, hundreds of eyes watching you as your name is called and you’re walking across the stage towards the Chancellor who is holding your certificate waiting to congratulate you (though you’re too busy concentrating on not falling over). Only afterwards once your back in your seat staring down at the certificate on your lap does it click that this is it- you made it- You’re now officially a graduate. Then it dawns on you that you that now you’re no longer a student, just another unemployed person with a degree and a large amount of debt.

However, I was a little more fortunate than some of my fellow classmates as just a couple weeks earlier I had attended my first (and currently last) interview from the vast amount of design jobs I had applied to so far – having little luck with responses. Yet when I received an email from KEA, which I recall applying for the Illustration Graduate Work Placement I couldn’t help but feel excited upon being offered an interview.

Jump to the day after the interview and I was called receiving an offer for the job, this was incredibly surprising considering I hadn’t officially graduated yet at this point- I wasn’t much expecting anything for months after graduation, imagining that I would end up working in a bar or restaurant again for a while.

I consider myself lucky to get this opportunity and my foot in the door of the creative industries this early on.

Working for Kim Emson Animates so far has been a steady journey. Though it has only been a week, there is so much more I am looking forward to experience and get involved with. As the business is still small in terms of the number of employees I am able to work one on one with Kim to improve my development as an illustrator and gain a closer look at how a creative business is ran. So far I have already done multiple illustrations and researched into the inner working of KEA, and even brainstormed ideas for future projects.

I am looking forward to what the next few weeks of my internship entails and will continue to record my journey with KEA so that I may look back and see how much I have developed.

 

Visual trends to look out for in 2018

Title illustration for 2018 visual trends

Every year new trends come to light; previous trends may stand the test of time while other may wither away after not too long. As seen all across the internet we see many bloggers and designers report on the possible trends for the upcoming year; 2017 we saw new trends emerge or grow within animation: motion graphics, illustration, virtual reality and augmented reality. Overall visual design such as the use of “Colour surge”, minimal design, and the evolution on flat design aka flat design 2.0 also made an appearance this year. Here are just some of the current and upcoming trends that may affect animation over 2018.

 

Dynamic Typography

Typography has always been a huge part of design and has always been a long standing trend that won’t be going anytime soon.

While typography has always been a huge part of web and poster design, animation is now combining with typography to create beautiful, flowing messages as another way to convey the message of the animation. Imagination is the only limitation when it comes to animating typography and with the variety of font and styles, dynamic typography with is a big winner in animation in 2018.

Love Hate:Screen Shot 2018-01-09 at 10.18.04

 

Alphabetic:Screen Shot 2018-01-09 at 10.22.29

 

GIFS

GIFs have blown up in the past couple years, thanks to the popularity with social media platforms such as Facebook and Twitter allowing users to use this medium effortlessly to improve their posts and convey specific emotions and reactions that an emoji might not allow.

Animation is able to take hold of this popular use of GIFs to be more creative in what they are trying to say and is a great way to display humorous, yet simple illustrations.

Boords is coming!: 

Olivia Huynh:

 

Retro

We saw the a retro style in both graphics and animation make a rise during 2017 through both animation and motion graphics, however with the release of the second season of Stranger Things back in October has only aided to sky rocket the popularity of this trend extending its stay through to 2018. Animation gives a refreshing update to the style yet still maintaining that nostalgic feel, and is an effective way to convey a message to an audience.

Yeaaah! Studio Spring 2017 Lookbook:Screen Shot 2018-01-09 at 10.44.00

 

Double

2018 we’ll be seeing double because of these upcoming trends seen all across design and could also be effectively used in illustration and animation.

 

Double exposure: This trend has been around for a few years now it still can amaze an audience when used correctly and has begun to evolve to maintain interest.

 

Double Light: This is an effective way to transform simple, boring graphics into something new and modern. This can be achieved through channel splitting, or using two sources of coloured light.

 

Double Exposure Duotone: This is an example of the evolution of “Double Exposure” spoken about earlier. This is the combination of Double Exposure and Duotone (Which was also quite popular over 2017), this can be achieved by overlapping two images and two colour channels, creating a bold image.

 

 

Glitches

A trend that has taken the digital world by storm, what was once annoying and unwanted is now sought after. A popular use when it comes to horror, it has also started to be used in animation, effectively used in 2D animation where it would seem more likely for a glitch to take place and is something that will be seen in the upcoming year.

An incredible example of this effect taking place in animation would be “I am Here” by Eoin Duffy, he brings a whole new feel to 2D animation with the correct use of glitching to build up a tense atmosphere:

I am Here:

Screen Shot 2018-01-09 at 10.54.16

 

 

Colour transitions/ gradients

A trend that was first seen back in 2016 when Instagram changed its logo to its now colourful gradient, although at first it received mixed opinions nobody would have guess its rise in the coming years.

Now that flat design has begun to bore audiences, they are craving for something new from this trend to continue to grab their attention.

Colourful gradients are one of the simpler, yet effective way to add a fresh coat of paint to minimal, flat design when using bold combinations.

TEDxNingbo Opening:

Screen Shot 2018-01-09 at 10.55.12

Animatedly generating awareness about sustainable energy truths

Recently, E-on conducted a survey of homeowners regarding sustainable energy, and the results are positive and interesting giving reason for solar energy providers to invest in a marketing strategy.

The details have been included in many articles;

The survey of 2,000 homeowners conducted by utility E.On found that when asked about the types of smart technologies they would want in their homes, four in ten (44%) said they’d like solar panels and/or an electricity battery storage system by the end of the decade.

 

This beat out the likes of smart lighting systems (35%) and an electric vehicle charging point (13%), despite the obvious synergies between the technologies.

 

In addition, those asked who already have solar (9%) highly praised the technology for the improvements it has made to their homes. More than three quarters (76%) said they’re saving money; almost two thirds (65%) said their home is more energy efficient; and almost a third (30%) said they’ve seen the value of their property increase as a result of having solar panels installed.

 

However, the survey also found that many of the myths regarding solar that have long dogged the industry continue to persist. Almost a fifth (17%) of those questioned claimed solar panels only generate electricity when it’s sunny rather than during ambient levels of irradiance, while 11% wrongly believed that solar panels don’t work in cold climates. [source]

Why is this insight useful?

It is excellent news that the demand for sustainable energy is there for the taking, but the lack of knowledge and understanding and misconceptions are clear blockers to sales for sustainable energy product providers, as we all make buying decisions based on what we know and understand. Those who are prepared to stand out from the crowd and educate their prospects will win the biggest chunk of the demand for solar. With no current consumer awareness program, it’s up to you the product providers to do so, as E-on have been pushing.

 

However, the article gives great information to show the financial reasons for investing in sustainable energy, but its not clear how widespread that knowledge or understanding. You would expect an existing solar owner to know this already, perhaps potential prospects don’t yet understand this, and this is preventing further sales. So it would be beneficial to promote this factual information to prospects for solar energy.

 

I should think some of the financial benefits of solar energy are dogged by the feed in tariffs change, so you really need to shout about the financial benefits. It is a shame that there is no national consumer awareness initiative from the government, but this is more reason for you to really get out there to your potential customers!

 

The next job would be to educate and promote the truths about solar energy working using daylight, not sunshine, so even residents in Manchester where the rain sounds like home can benefit from solar energy. This combined with the financial benefits will be a powerful combination.

 

Now this is just homeowners! How do block management or commercial property owners feel? Well they are most likely a residential home owner too, so if you educate the homeowners, that is your access into the commercial side.

 

But how do we promote these inspiring facts?

Through the power of animation! Kim Emson Animates can create an animation that is simple to understand yet easy and enjoyable to watch and absorb. The animation will be created bespoke to you making it clear to the viewer why they should choose you and not your competitors, as there are many solar energy providers and installers and how are you going to stand out? If you invested in animation, your prospects would be suitably impressed that you took the time to explain the details in an interesting and appealing way.

 

E-on has also teamed up with the Gorillaz, demonstrating how solar energy and animation is a great match!  The animation is to celebrate the launch of a solar powered studio. However, the animation is set in a desert, to further cloud the myth about the panels operating in daylight not sunshine.

 

Check it out!

 

If you would really like to sell more solar panels and batteries through creating an animation to combat the myths of solar, then get in touch!!

 

Animatedly Strategic Planning days

team meetings animation

Do you have a burning desire to express your creative side?  Make something you will be proud of? You would if you had the time, and your job isn't too creative?

Read more

Growing pains?

animation can help your business video GIF

It is exciting times here, as I have decided I want to grow my business. One way in which I am going to do that is through recruiting some new talent with different skill sets from mine. My first employee will be an illustrator.

 

Recruiting

I am growing slowly and recruiting slowly; to ensure both my first employee and me are the right fit for each other.  Although it feels like a big step, I am happy in the knowledge that the role will grow over a long-term strategy, alongside business growth, and only a particular type of person will enjoy this. Having the right culture fit is important to me, with some talent that I can nurture and mould into a superstar.

How to nurture a happy work place?
How to nurture a happy work place

Freelancer to business woman

The freelancer life can give so much freedom, yet be lonely, for a long time I have enjoyed no commute and the freedom of cooking fresh for lunch, rather than grotty sandwiches or the same meal deal each day from the local shop. But now on the flip side, I am looking forward to bouncing ideas around and discussions on the possibilities for each project, as we build up trust, respect and responsibility together. The very exciting thing is that I charge for my time, and suddenly now I have pretty much double the time available; so the risk doesn’t seem so scary!

Growth

The role will slowly but surely develop from an internship, to a part time role, to a full time role. This means that at each stage, both parties are able to assess what is right for them, as it will consist of many first times for both!

I have received some criticism for offering an internship, which of course was horrible to receive, but was from a very negative person. But I hope I am demonstrating here a strategy for sustainable, longevity and steady growth, fair for both parties. I regularly receive enquiries for students looking for work experience almost as often as I do from companies looking for animation, so now I’m able to turn it into a realistic opportunity for both of us.

I would be interested in hearing other small business’ strategies for growth and recruitment.

 

Retention

I am also aware that there may be bigger opportunities out there, so I’m looking to retain the right candidate. I’m going to offer a perk program, as well as personal development coaching.

It’s exciting times here at KEA, and I would enjoy hearing about your own strategies for staff retention too.

A Summary of Terms Used in Video Animation

An example of a GIF, character animation and 2D digital animation

2d Digital Animation

Animation created using illustrator and after effects, drawn in the computer, and manipulated in the animation software.

After effects

Adobe animation and editing software I regularly use to create great effects.

Animation

Manipulating designs of graphics or characters so that they are brought to life in a video form.

Animatic

Once the digital designs are done, a movie is created of the still designs timed to a recording of the voice over. Both parties can see how the animation is shaping up before animating starts.

Character Animation

The character is driving the narrative of the animation.

Concept in the Proposal

The thoughts and ideas on the goals the animated video will achieve, and how it will achieve them.

Content

Marketing materials to share online, including graphics, information, articles as well as video. The content is how the message is presented within the media used.

Engagement

The connection between your content and the viewers watching your video, for example: emotionally, visually, logically. Only with engagement will visitors react and share your video, click your links, or contact you.

Explainer Animation

An animation designed to explain a business service, or other process, with some key messages or learning points.

Gif

A short, animated clip that will auto play on social media platforms immediately grabbing the viewers attention.

Hand Drawn Animation

Animation drawn in the computer, but drawn frame by frame in traditional style as if drawn by hand.

Illustrator

Adobe software used to digitally draw up designs of characters and backgrounds.

Library Music

Library stock music that you can use for your animation, which is budget friendly, but many other businesses could use the same music.

Motion Graphics

Animation made up of moving graphics, rather than character based.

Proposal

A proposal of my recommendations for your video animation. The proposal will include a breakdown of costs, time scales, and what you will receive.

Script

The written script will include all the key information in context to be read as a voice over for the video.

Social Sharing

Sharing your video content on various social media platforms such as Twitter, Instagram, and Facebook, as part of the marketing promotion.

Storyboard

Once the script is written, sketches of the visuals are drawn up to match the script, so all parties can see how the story is shaping up and progressing.

Upload

Putting your video on the Internet so it can be seen.

USP

Unique Selling Point, sometimes known as a Unique Sales Proposition. A clear and concise way of presenting a unique feature or benefit that you can offer your customers.

Video

Any visual recording from a marketing animation to a live action movie.

Video Platform

A place to upload videos online, such as you tube, Vimeo or wistia.

Video Marketing

Using video as a marketing tool as all or part of a marketing strategy.

Whiteboard Animation

Designs appearing to be drawn on screen by hand, as developed by RSA animate, works best for educational projects.
Speak to us about video animation for as part of your next marketing campaign.

Misconceptions and The Truth About Video Animation

solicitors explainer animation video

Animation is going to be the solution to all my problems


#Animation will give you a great return on investment as part of your marketing strategy. The results are consistent and measurable. Video animations works best as part of a sales process or funnel, and should be created to play a specific role, for example: attract new prospects, communicate a key message to potential customers, or motivate prospects to take an action.

 

To find out how video animation will improve your sales process contact us via the details at the bottom of this page.

Video animation is expensive and it takes too long to create


#Video animation is an investment that has great value in terms of its shelf life, the large numbers that can watch your video, and how it can grow your business. It takes around 6 to 8 weeks from the initial concept, but remember this is a unique animation just for you, not an off-the-shelf product. Our animation specialists have taken years to develop their expertise, they are true professionals, and this is reflected in the cost. Animation will save you time and money, and bring in new business. Think of it as an investment that will pay for itself many times over.

It’s too childish for my company


Animation was great when we were kids growing up. It grabbed our attention and kept our interest. Modern video animation can now use those same techniques while the content reflects the image you want for your business. Animations can be fun, friendly, or serious. They can show people their dreams, solutions to problems, actions to avoid, and what action to take in any type of situation. In fact, tackling some adult issues can be easier using animation rather than written words or real actors.

 

Let us match your #brand with animation that communicates who you are and what you do.

brand and sales
mixing the ingredients

A short video is about 5 minutes long


A long, animated video is about 3 minutes, and the perfect length is around 60 seconds. Any type of media can only keep a viewer’s attention for a short time. We use short snappy, key messages to keep the audience engaged.

We now offer 60 second videos that comprise of four 20 second parts, which can also be promoted as part of your strategy, so you get twice as much content for your money. We also have a package of five 20 second animations, so you can really have short sharp impact.

 

Audio isn’t that important


Audio is an important part of the storytelling. It sets the tone, creates the mood, and lets the audience know what is coming next. Your brand can be identified by its audio just like a famous film franchise can. Think Intel and McDonalds – you know who they are just from hearing their sonic logo. By combining sound and visuals we create a powerful communication tool.

My brand is important


Yes your brand is important, but not as important as your message. Your brand will be shown just enough for it to be recognised and associated with the animation.

It’s important to go through all the services we provide


What is important is to convey the benefits your services will give the customer, the problems they will solve, and what they will gain. Customers want to know what’s in it for them.

One video can cover everything we do

 

It’s all about attention time and presenting key benefits. Short animated videos for each service will be more effective than a long video covering everything. People want short messages with simple explanations. They are more likely to watch multiple short videos with key messages, than a long one with too much information, which is why we have our new packages to match this viewing trend.

Our video can target anyone and everyone


The most effective marketing is where the prospect thinks you are talking directly to them. A short animation showing how a customer’s specific problem can be solved is far more effective than one with many scenarios that don’t all connect with the viewer.

 

For more information on how to effectively use animated video contact us on the details below.